I used to have a silly fantasy about getting a cool cover quote from a really famous author that read, "Doesn't suck," Stephen King, author of LATEST NOVEL and "Couldn't get enough of it! By far the best book in the entire world," Rita Hallaway, Mother of Author. But, you know, my sense of humor doesn't sell books....
My question is: do cover quotes?
I will admit that sometimes a good cover quote will help put a book over the top for me. However, I've usually gotten pretty far with a book if I'm reading the cover quotes. I already have in my hand either because the title or the cover intrigued me or the book was shelved under "managers' hard SF picks!" or someone --usually my partner -- handed me the book and said, "Check this out."
I'm also on the look out for what I call "suspect" blurbs. You know the ones that don't really say anything or say things that could be construed as a subtle slam, ala (and this a real quote I found once) "No one writes quite like [blank]." My partner who read the book in question later said she figured what famous author must have meant was "No one writes quite as badly as [blank]." I'm also nervous of any quote that has too many ellipses, ala "This book... number one... fabulous!" Makes you wonder if the original read "This book [is no where near] number one; [it's so bad that I wonder why anyone would call it] fabulous!"
Yet, my editor gets really excited about cover quotes. I met MaryJanice Davidson (author of UNDEAD AND UNWED) at MBA, a booksellers' trade show and introduced myself as a fellow Berkley author with a new vampire book coming out. I asked her if it would be okay for my editor to send her my book for potential blurb. When I told my editor, she was thrilled -- and doubly so when a very positive quote came back. My editor also updated me weekly with the various paranormal romance superstars that agreed to blurb me. Clearly, for her, getting these kinds of quotes was extremely important to the selling of my book.
Personally, I'm a bit unconvinced, if only because people have used *me* to sell books. I read and blurbed a great book called WISH CLUB by Kim Strickland. But, given how new I am to the romance field, who on earth thinks anything I might say about a book would help sell it?
And what about that? Do you ever get turned off a book because you've never read the author who blurbed the book (or find out that the quote comes from a writing spouse)?