Thursday, March 25, 2010

Self-Promotion Class


SELF-PROMOTION: Does the very term make you cringe? Do you suffer from "Not-Doing-Enough-Self-Promotion" guilt? Do you think self-promotion is something you'll have time to learn AFTER getting The Call? Here’s THE online workshop for you:

April 5th – 18th -- “GUILT-FREE AUTHOR PROMOTION: Picking the Right PR Options For You”

PR consultant/Berkley author Marcia James and a slate of promotion-savvy guest lecturers will present this two-week online workshop that provides insider tips, hard-won knowledge, and the tools to pick the PR options right for YOU. The lectures include:

Promoting Yourself Before "The Call" by Beth Morrow (Wild Rose Press)
Web Site Design by Karen McCullough (Cerridwen Press & Karen's Web Works)
Online & Print Press Kits by Patricia Sargeant (Kensington/Berkley)
Co-Promotion by Dianne Castell (Kensington, Berkley & Harlequin/Silhouette)
Group Blogs by Donna MacMeans (Berkley)
Author Promotion Sites by DeNita Tuttle (
Print Advertising by Janice Maynard (NAL)
Public Speaking by Karen Harper (MIRA)
Networking/Power-Schmoozing by Susan Gee Heino (Berkley)
Social Media Sites by Kathy Kulig (Ellora's Cave/Cerridwen Press)
Author Newsletters by Kay Stockham (Harlequin Superromance/Berkley)
Readers' Loops by Carol Ann Erhardt (Wild Rose Press)
Podcasts by Melissa Alvarez w/a Ariana Dupre (Cerridwen Press)

Workshop participants will learn about author branding, create tag lines, and identify elements within their work that lend themselves to niche marketing. In addition to the guest-lectures, Marcia will discuss cross-promotion, print and trinket PR materials, author interviews, and more. And all participants will receive Marcia’s 280-page Microsoft WORD file, filled with detailed information on all types of promotional options.

The workshop is hosted by RWA San Diego (RWA-SD). Cost is $15 for RWA-SD members and $20 for non-members. See for registration.

Learn to love (okay, LIKE) self-promotion. ;-) And banish the guilt of not doing enough PR. Join us online in April! See you there!

Marcia James writes hot, humorous romances and finaled in 11 RWA contests before selling her first comic romantic suspense, At Her Command. Her short story, "Rescue Me", appeared in Tails of Love, a Berkley benefit anthology, and her latest story, Love Unleashed, was released in February. In her eclectic career, she has shot submarine training videos, organized celebrity-filled nonprofit events and had her wedding covered by People Magazine. An advertising copywriter and marketing consultant, Marcia presents online and in-person author promotion workshops.

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