From time to time, fellow Wyrdsmith Kelly McCullough and I get into a heated (or at least intense) discussion about the efficacy of author promotion. Though, really, at the bottom line, I think Kelly and I both agree that an author really can't do all that much to bump sales figures significantly (other than write a good book or just happen to "hit" the right moment), I tend to maintain that I need to do a bit of self-promotion or I feel guilty/responsible/insane.
Apparently, I should be providing a whole lot more "insider" information... things like "sneak peeks" on works-in-progress, contests, etc., and not, well, talking about the weather... and my fish.
Did I mention it's hot here? Although it was raining a bit ago, and I suspect it's going to get muggy.